Midway through early development we were hit with a major change in direction, the business wanted to make the product as fresh and appealing as possible. They mandated that we make the site responsive and create apps to go along with it.
This lead to exploratory conversations with our development team. We asked them how we could do all these additions without a major change in our timeline. The idea of creating the entire product using googles material principles
and UI elements became a strong solution. Going in this direction we would be able to leverage a familiar coding language for our development and be able to scale the designs easily. Material it is!.